About

Hi, I'm Kelly—a Senior Designer and Art Director based in Santa Cruz, California, with 15+ years of experience creating distinctive brands, compelling campaigns, and thoughtful digital experiences. My background spans brand identity, art direction, and digital design, and I'm passionate about transforming ideas into visually engaging work that connects with people through strategy, storytelling, and craft.

Throughout my career, I've partnered with brands including Pottery Barn, Salesforce, Adobe, Meta, LinkedIn, PayPal, eBay, StubHub, and Wells Fargo, leading creative across integrated campaigns, brand systems, websites, e-commerce, and digital marketing. Whether I'm developing a visual identity, shaping the creative direction for a multi-channel campaign, or designing a polished digital experience, I enjoy building cohesive brand stories that are memorable, meaningful, and effective.

I believe the strongest creative work begins with a great idea. My approach combines curiosity, collaboration, and a strong visual point of view to create brands and experiences that feel authentic, inspire action, and drive business results. I'm energized by developing concepts, crafting thoughtful design systems, and bringing ideas to life across every touchpoint. When I'm not designing, you'll usually find me exploring the Santa Cruz coastline and mountains, finding inspiration outdoors, or chasing my next creative idea.